|
DesSince
its inauguration in February 2000, INBioparque has become consolidated
as an educational and recreational facility, where visitors can learn
about the vast world of Costa Ricas biodiversity and its protected
wildlands.
In the
course of this year, INBioparque received 50,024 visitors, who had the
option of touring the facilities accompanied by a guide or using the auto-guide
leaflet. This number of visitors includes students of all levels, international
tourists, organized groups and families.
INBioparque
was also the venue for other types of activities. It hosted the First
Health Fair, a crafts fair and the Third National Bonsai Exhibition.
In an
effort to diversify its exhibitions and activities, INBioparque inaugurated
an aquarium in the lagoon, as well as a butterfly farm and an orchid station.
Throughout
the year, the ECODIRECTA company sponsored a special area dedicated to
forest species of commercial importance.
A number
of friendly companies also contributed significantly to the success of
INBioparques activities, including Continental, Amanco, Tostadora
La Meseta, Sunny Land Tours, Melia Corobici, Merck Sharp & Dohme, Motores
Británicos, Costa Rica Temptations, Fundación Sacro, Dos
Pinos and Canal 7. INBioparque also received valuable support from the
public sector, through the Costa Rican Tourism Institute, the National
University and the Ministry of the Environment and Energy.
In order
to support the marketing and sale of INBioparques products and services,
the following activities were implemented:
Design of
a marketing plan at national and international level.
Participation
in national and international tourism fairs: Fitur Madrid, Spain; ITB
Berlin, Germany; World Travel Mart London, England and EXPOTUR in San
Jose.
A promotional
video about INBioparque for distribution among wholesale tourism firms,
tour operators and embassies and to show at fairs.
Inclusion
of INBioparque in the combined Big Five package, which offers
visitors a tour of five tourist attractions in two days and one night.
|